Welcome to our Blog! This is where we explore ideas, share insights, and keep you up to date on the latest trends in the world of public relations and communications. From practical tips to in-depth analysis, our goal is to bring you valuable information to help you navigate the exciting world of media strategy and brand building. Dive into our content and discover new perspectives to drive your success in the business communications arena!
The end of the year is approaching, and with it a series of holidays and events that capture the public's attention: from Halloween to the massive commercial spirit of Buen Fin and
In the dynamic world of communication, a silent but profound transformation is redefining the role of agencies. What was once a function focused on media relations is now expanding to become a
Summer often feels like a natural pause for many businesses, including small and medium-sized enterprises. School vacations, reduced activity in some sectors, and customers who are more scattered than usual all contribute to this slowdown. However, from our experience
In increasingly saturated markets, standing out is no longer just about having a good offer. The combination of Public Relations and Search Engine Marketing (SEM) can be the starting point for turning visibility
In the dynamic world of communication, public relations can no longer operate the way they did a decade ago. Today’s audiences move constantly between the physical and digital worlds, expecting experiences
Public relations has become a key tool when it comes to strengthening the reputation of brands, increasing their positioning in the media, and improving their public image. However, the question
Trade relations between Mexico and South Korea have experienced remarkable growth, driven largely by the advantages of nearshoring. In 2022, bilateral trade reached more than 60 billion