Summer often feels like a natural pause for many businesses, including small and medium-sized enterprises. School vacations, reduced activity in some sectors, and customers who are more scattered than usual all contribute to this slowdown. However, from our experience at CEMPR Digital, we know that this season can also be a strategic time to focus on something often overlooked in the day-to-day rush: strengthening brand presence and building more authentic connections with audiences.
Public relations isn’t just about getting media coverage. It’s about building lasting relationships, generating trust, and being genuinely present in people’s lives. For Mexican SMEs in particular, which often compete in saturated markets with limited budgets, PR can be a powerful tool to stand out without needing large investments.
Summer presents unique opportunities. Many audiences — from media outlets to consumers — are more receptive to lighter, more human content with a focus on wellness, experiences, or entertainment. It’s a season when more personal, less corporate stories can be told, creating emotional connections. A well-planned press release, a strategic collaboration with local influencers, or a creative activation can have more impact during these months than in peak advertising seasons.
In addition, several global trends are gaining momentum and, when adapted effectively, can benefit the Mexican market. One of these is brand activism, where brands take a clear stand on social or environmental issues. In summer, for example, it’s possible to launch social responsibility campaigns tied to the environment, responsible tourism, or education for children and youth in local communities. Another strong trend is user-generated content. Inviting your own customers to share their experiences with your brand during their vacations, or organizing social media challenges and interactive campaigns, can generate both engagement and credibility.
At CEMPR Digital, we've worked with SMEs across industries such as tourism, gastronomy, technology, fashion, and more. One thing we've learned is that while there is no magic formula, there are some clear principles: clarity in your message, consistency in communication, and creativity in adapting to what’s happening around you. Taking advantage of summer doesn’t mean reinventing the wheel. It means being attuned to the moment, understanding your audience, and acting with authenticity.
If you have a brand, business, or venture and you're looking to improve your positioning, maybe this summer isn’t the time to slow down, but rather the time to gain momentum. With a solid public relations strategy, opportunities might be closer than you think.
