Welcome to our Blog! This is where we explore ideas, share insights, and keep you up to date on the latest trends in the world of public relations and communications. From practical tips to in-depth analysis, our goal is to bring you valuable information to help you navigate the exciting world of media strategy and brand building. Dive into our content and discover new perspectives to drive your success in the business communications arena!
Public relations has become a key tool when it comes to strengthening the reputation of brands, increasing their positioning in the media, and improving their public image. However, the question
In an environment where audiences no longer solely rely on traditional media for information but instead seek to interact and actively engage with their favorite brands, communication strategies must adapt to
In recent years, we have witnessed a significant increase in the presence of Chinese companies in Mexico, driven by factors such as globalization
The organization of events is a fundamental tool for brands looking to connect directly and effectively with their audiences. And in 2025, public relations will play a crucial role, ensuring that the success of
2025 is just around the corner, and in this context, the future of public relations in Mexico appears to be transformative. In an increasingly interconnected world, digitalization
The December holidays in Mexico and much of the world present a key opportunity for brands to connect emotionally with their audience, take advantage of the festive atmosphere, and strengthen their presence with their target audience
In the world of marketing and public relations, the B2B (business-to-business) sector presents unique challenges and opportunities. As companies look to build and maintain strong relationships with their customers and partners, public relations strategies become critical.
Influencer marketing is one of the most effective strategies for connecting with new audiences. The RAE suggests the term "influencer" as an alternative to anglicism, but regardless of the name, its impact is undeniable.
Trade relations between Mexico and South Korea have experienced remarkable growth, driven largely by the advantages of nearshoring. In 2022, bilateral trade reached more than 60 billion
In a world where immediate action dominates and audiences are more demanding than ever, public relations (PR) and digital marketing can no longer operate in isolation. The convergence of these disciplines
In recent years, Public Relations (PR) in Mexico have undergone a significant transformation driven by digitalization and the adoption of new technologies.
Within the business and entrepreneurship landscape in Mexico, building and maintaining a solid reputation and public presence are fundamental for the success of any organization. In today's hyperconnected world, perceptions can
We are excited about the opportunity to collaborate with you and transform your ideas into reality!
Roma Sur, CDMX.