Welcome to our Blog! This is where we explore ideas, share insights, and keep you up to date on the latest trends in the world of public relations and communications. From practical tips to in-depth analysis, our goal is to bring you valuable information to help you navigate the exciting world of media strategy and brand building. Dive into our content and discover new perspectives to drive your success in the business communications arena!
The last quarter of the year has always been a vibrant and complex period for Public Relations. With numerous holidays, fiscal year-ends, and new year projections, brands face the challenge
In the dynamic world of communication, a silent but profound transformation is redefining the role of agencies. What was once a function focused on media relations is now expanding to become a
With the first half of 2025 behind us, the balance sheet in the world of public relations leaves us with lessons learned, inspiration and, above all, one certainty: in an increasingly fragmented
In today’s dynamic communication ecosystem, especially in ever-evolving markets like Mexico and Latin America, companies constantly face a common question: Do I need a digital marketing agency or
Summer often feels like a natural pause for many businesses, including small and medium-sized enterprises. School vacations, reduced activity in some sectors, and customers who are more scattered than usual all contribute to this slowdown. However, from our experience
In increasingly saturated markets, standing out is no longer just about having a good offer. The combination of Public Relations and Search Engine Marketing (SEM) can be the starting point for turning visibility
When you run a small or growing business, every peso counts. And when you hear “public relations,” you probably think of big budgets, weekly press releases, and campaigns that feel out of reach. But it doesn’t have
In the dynamic world of communication, public relations can no longer operate the way they did a decade ago. Today’s audiences move constantly between the physical and digital worlds, expecting experiences
Summer represents one of the busiest seasons for the streaming industry, with premieres designed to attract audiences seeking fresh, dynamic, and high-impact entertainment. In this competitive landscape,
Now more than ever, governments — and particularly Mexico’s — are facing an environment of high exposure and reputational vulnerability. In a context where political polarization, information overload, and social media
Public relations has become a key tool when it comes to strengthening the reputation of brands, increasing their positioning in the media, and improving their public image. However, the question
In an environment where audiences no longer solely rely on traditional media for information but instead seek to interact and actively engage with their favorite brands, communication strategies must adapt to