{"id":2231,"date":"2026-04-13T21:14:16","date_gmt":"2026-04-14T03:14:16","guid":{"rendered":"https:\/\/cempr.mx\/?p=2231"},"modified":"2026-04-13T21:14:16","modified_gmt":"2026-04-14T03:14:16","slug":"pr-generacion-demanda","status":"publish","type":"post","link":"https:\/\/cempr.mx\/en\/pr-generacion-demanda\/","title":{"rendered":"PR Doesn\u2019t Convert\u2026 But Without It, Nothing Converts the Same"},"content":{"rendered":"

There\u2019s something that happens in almost every marketing team\u2014usually driven by sales pressure or leadership expectations\u2014where anything that doesn\u2019t generate direct leads starts to be questioned. And in that moment, public relations is often one of the first areas to enter the uncomfortable conversation, not because it doesn\u2019t add value, but because it doesn\u2019t fit neatly into a dashboard\u2014especially when the discussion is about measurable ROI.<\/span><\/p>\n

When the pressure is on revenue, quotas, cost per lead, or pipeline volume, PR becomes difficult to defend. There are no obvious clicks, no immediate conversions, and no clear attribution that justifies its impact without additional explanation. So the inevitable question arises: is it worth the investment?\u00a0<\/span><\/p>\n

For those of us who work in PR and understand its value, the answer is yes. But often, we need to convince other teams. And what sits behind this question is not really about PR itself, but about a very specific way of understanding marketing\u2014one that prioritizes immediacy and easily measurable results. Marketing teams often understand this balance, but sales teams don\u2019t always see it the same way.\u00a0<\/span><\/p>\n

One of the strongest arguments is that today\u2019s buyers don\u2019t begin their relationship with a brand when they fill out a form\u2014but much earlier, when they start researching on their own. According to Google and Gartner, most of the buying process happens without direct interaction with vendors. Buyers compare options, consume content, and build their own perception long before reaching out. During that journey, your brand is already part of the conversation\u2014even if you\u2019re not measuring it.<\/span><\/p>\n

Demand Gen Report shows that B2B buyers consume between three and seven pieces of content before moving forward. And in many cases, that content doesn\u2019t come directly from the brand, but from media outlets, articles, or third-party mentions that are perceived as more neutral and credible.\u00a0<\/span><\/p>\n

This is where PR starts to make sense\u2014not as a channel that captures demand, but as one that shapes how that demand is formed. When a brand consistently appears in relevant media, participates in industry conversations, and builds presence in editorial spaces, it may not generate a lead at that exact moment. But it is shaping how that lead will perceive the brand when the time comes.<\/span><\/p>\n

Multiple studies have consistently shown that audiences trust third-party content more than direct advertising. This means that media visibility doesn\u2019t just amplify reach\u2014it builds legitimacy.<\/span><\/p>\n

Because one of the biggest challenges today isn\u2019t generating leads\u2014it\u2019s getting those leads to convert. Data from G2 suggests that around 79% of leads never become customers. Among the most common reasons are lack of trust and unclear value proposition.<\/span><\/p>\n

According to HubSpot, strategies based on content, SEO, and authority-building tend to reduce cost per lead over time compared to purely outbound approaches. PR acts as a catalyst within that system: it amplifies content, strengthens organic positioning, and places the brand in spaces where the audience is already looking for answers.<\/span><\/p>\n

So the question isn\u2019t whether PR generates leads on its own\u2014but how different lead generation performs when PR is part of the strategy versus when it isn\u2019t. In a landscape where buyers research more, compare more, and trust less, trust is no longer a \u201cnice to have.\u201d It\u2019s the difference between leads that convert\u2014and those that don\u2019t.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Hay algo que pasa en casi cualquier equipo de marketing, la mayor\u00eda de las veces presionado por ventas o por la parte directiva, donde\u00a0 todo lo que no genera leads de forma directa empieza a ponerse en duda, y en ese momento las relaciones p\u00fablicas suelen ser de las primeras acciones en entrar a la […]<\/p>\n","protected":false},"author":3,"featured_media":2233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[241,240,244,243,211,239,242,238,237,35],"class_list":["post-2231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades","tag-autoridad-de-marca","tag-confianza-de-marca","tag-conversion-de-leads","tag-customer-journey","tag-earned-media","tag-generacion-de-demanda","tag-lead-generation","tag-marketing-b2b","tag-pr-marketing","tag-relaciones-publicas"],"yoast_head":"\nPR no convierte\u2026 pero sin \u00e9l, nada convierte igual - CEMPR Digital Agencia de Relaciones Públicas<\/title>\n<meta name=\"description\" content=\"Las relaciones p\u00fablicas no convierten por s\u00ed solas, pero influyen en la confianza y en la decisi\u00f3n de compra. Clave en estrategias B2B modernas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cempr.mx\/en\/pr-generacion-demanda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR no convierte\u2026 pero sin \u00e9l, nada convierte igual - CEMPR Digital Agencia de Relaciones Públicas\" \/>\n<meta property=\"og:description\" content=\"Las relaciones p\u00fablicas no convierten por s\u00ed solas, pero influyen en la confianza y en la decisi\u00f3n de compra. Clave en estrategias B2B modernas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cempr.mx\/en\/pr-generacion-demanda\/\" \/>\n<meta property=\"og:site_name\" content=\"CEMPR Digital Agencia de Relaciones Públicas\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-14T03:14:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cempr.mx\/wp-content\/uploads\/2026\/04\/pr-no-convierte-marketing-b2b.jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"868\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"jaime\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jaime\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cempr.mx\\\/pr-generacion-demanda\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cempr.mx\\\/pr-generacion-demanda\\\/\"},\"author\":{\"name\":\"jaime\",\"@id\":\"https:\\\/\\\/cempr.mx\\\/#\\\/schema\\\/person\\\/3c4147d430f7592ad7a87f1aafd42ec6\"},\"headline\":\"PR no convierte\u2026 pero sin \u00e9l, nada convierte igual\",\"datePublished\":\"2026-04-14T03:14:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cempr.mx\\\/pr-generacion-demanda\\\/\"},\"wordCount\":690,\"publisher\":{\"@id\":\"https:\\\/\\\/cempr.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cempr.mx\\\/pr-generacion-demanda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cempr.mx\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/pr-no-convierte-marketing-b2b.jpg.jpg\",\"keywords\":[\"autoridad de marca\",\"confianza de marca\",\"conversi\u00f3n de leads\",\"customer journey\",\"earned media\",\"generaci\u00f3n de demanda\",\"lead generation\",\"marketing B2B\",\"PR marketing\",\"relaciones publicas\"],\"articleSection\":[\"Novedades\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cempr.mx\\\/pr-generacion-demanda\\\/\",\"url\":\"https:\\\/\\\/cempr.mx\\\/pr-generacion-demanda\\\/\",\"name\":\"PR no convierte\u2026 pero sin \u00e9l, nada convierte igual - CEMPR Digital Agencia de Relaciones Públicas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cempr.mx\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cempr.mx\\\/pr-generacion-demanda\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cempr.mx\\\/pr-generacion-demanda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cempr.mx\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/pr-no-convierte-marketing-b2b.jpg.jpg\",\"datePublished\":\"2026-04-14T03:14:16+00:00\",\"description\":\"Las relaciones p\u00fablicas no convierten por s\u00ed solas, pero influyen en la confianza y en la decisi\u00f3n de compra. Clave en estrategias B2B modernas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cempr.mx\\\/pr-generacion-demanda\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cempr.mx\\\/pr-generacion-demanda\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cempr.mx\\\/pr-generacion-demanda\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cempr.mx\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/pr-no-convierte-marketing-b2b.jpg.jpg\",\"contentUrl\":\"https:\\\/\\\/cempr.mx\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/pr-no-convierte-marketing-b2b.jpg.jpg\",\"width\":1200,\"height\":868},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cempr.mx\\\/pr-generacion-demanda\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/cempr.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PR no convierte\u2026 pero sin \u00e9l, nada convierte igual\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cempr.mx\\\/#website\",\"url\":\"https:\\\/\\\/cempr.mx\\\/\",\"name\":\"CEMPR Digital Agencia de Relaciones Públicas\",\"description\":\"CEMPR Digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/cempr.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cempr.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cempr.mx\\\/#organization\",\"name\":\"CEMPR Digital Agencia de Relaciones Públicas\",\"url\":\"https:\\\/\\\/cempr.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cempr.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cempr.mx\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo-cempr.png\",\"contentUrl\":\"https:\\\/\\\/cempr.mx\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/logo-cempr.png\",\"width\":302,\"height\":216,\"caption\":\"CEMPR Digital Agencia de Relaciones Públicas\"},\"image\":{\"@id\":\"https:\\\/\\\/cempr.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cempr.mx\\\/#\\\/schema\\\/person\\\/3c4147d430f7592ad7a87f1aafd42ec6\",\"name\":\"jaime\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4faa43b930233da82cfc682ffa81acbe5f437e07edf6e8aa1e4dfdcfce39876b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4faa43b930233da82cfc682ffa81acbe5f437e07edf6e8aa1e4dfdcfce39876b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4faa43b930233da82cfc682ffa81acbe5f437e07edf6e8aa1e4dfdcfce39876b?s=96&d=mm&r=g\",\"caption\":\"jaime\"},\"url\":\"https:\\\/\\\/cempr.mx\\\/en\\\/author\\\/jaime\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PR no convierte\u2026 pero sin \u00e9l, nada convierte igual - CEMPR Digital Agencia de Relaciones Públicas","description":"Las relaciones p\u00fablicas no convierten por s\u00ed solas, pero influyen en la confianza y en la decisi\u00f3n de compra. Clave en estrategias B2B modernas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cempr.mx\/en\/pr-generacion-demanda\/","og_locale":"en_US","og_type":"article","og_title":"PR no convierte\u2026 pero sin \u00e9l, nada convierte igual - CEMPR Digital Agencia de Relaciones Públicas","og_description":"Las relaciones p\u00fablicas no convierten por s\u00ed solas, pero influyen en la confianza y en la decisi\u00f3n de compra. Clave en estrategias B2B modernas.","og_url":"https:\/\/cempr.mx\/en\/pr-generacion-demanda\/","og_site_name":"CEMPR Digital Agencia de Relaciones Públicas","article_published_time":"2026-04-14T03:14:16+00:00","og_image":[{"width":1200,"height":868,"url":"https:\/\/cempr.mx\/wp-content\/uploads\/2026\/04\/pr-no-convierte-marketing-b2b.jpg.jpg","type":"image\/jpeg"}],"author":"jaime","twitter_card":"summary_large_image","twitter_misc":{"Written by":"jaime","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cempr.mx\/pr-generacion-demanda\/#article","isPartOf":{"@id":"https:\/\/cempr.mx\/pr-generacion-demanda\/"},"author":{"name":"jaime","@id":"https:\/\/cempr.mx\/#\/schema\/person\/3c4147d430f7592ad7a87f1aafd42ec6"},"headline":"PR no convierte\u2026 pero sin \u00e9l, nada convierte igual","datePublished":"2026-04-14T03:14:16+00:00","mainEntityOfPage":{"@id":"https:\/\/cempr.mx\/pr-generacion-demanda\/"},"wordCount":690,"publisher":{"@id":"https:\/\/cempr.mx\/#organization"},"image":{"@id":"https:\/\/cempr.mx\/pr-generacion-demanda\/#primaryimage"},"thumbnailUrl":"https:\/\/cempr.mx\/wp-content\/uploads\/2026\/04\/pr-no-convierte-marketing-b2b.jpg.jpg","keywords":["autoridad de marca","confianza de marca","conversi\u00f3n de leads","customer journey","earned media","generaci\u00f3n de demanda","lead generation","marketing B2B","PR marketing","relaciones publicas"],"articleSection":["Novedades"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cempr.mx\/pr-generacion-demanda\/","url":"https:\/\/cempr.mx\/pr-generacion-demanda\/","name":"PR no convierte\u2026 pero sin \u00e9l, nada convierte igual - CEMPR Digital Agencia de Relaciones Públicas","isPartOf":{"@id":"https:\/\/cempr.mx\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cempr.mx\/pr-generacion-demanda\/#primaryimage"},"image":{"@id":"https:\/\/cempr.mx\/pr-generacion-demanda\/#primaryimage"},"thumbnailUrl":"https:\/\/cempr.mx\/wp-content\/uploads\/2026\/04\/pr-no-convierte-marketing-b2b.jpg.jpg","datePublished":"2026-04-14T03:14:16+00:00","description":"Las relaciones p\u00fablicas no convierten por s\u00ed solas, pero influyen en la confianza y en la decisi\u00f3n de compra. Clave en estrategias B2B modernas.","breadcrumb":{"@id":"https:\/\/cempr.mx\/pr-generacion-demanda\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cempr.mx\/pr-generacion-demanda\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cempr.mx\/pr-generacion-demanda\/#primaryimage","url":"https:\/\/cempr.mx\/wp-content\/uploads\/2026\/04\/pr-no-convierte-marketing-b2b.jpg.jpg","contentUrl":"https:\/\/cempr.mx\/wp-content\/uploads\/2026\/04\/pr-no-convierte-marketing-b2b.jpg.jpg","width":1200,"height":868},{"@type":"BreadcrumbList","@id":"https:\/\/cempr.mx\/pr-generacion-demanda\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/cempr.mx\/"},{"@type":"ListItem","position":2,"name":"PR no convierte\u2026 pero sin \u00e9l, nada convierte igual"}]},{"@type":"WebSite","@id":"https:\/\/cempr.mx\/#website","url":"https:\/\/cempr.mx\/","name":"CEMPR Digital Public Relations Agency","description":"CEMPR Digital","publisher":{"@id":"https:\/\/cempr.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cempr.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cempr.mx\/#organization","name":"CEMPR Digital Public Relations Agency","url":"https:\/\/cempr.mx\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cempr.mx\/#\/schema\/logo\/image\/","url":"https:\/\/cempr.mx\/wp-content\/uploads\/2023\/08\/logo-cempr.png","contentUrl":"https:\/\/cempr.mx\/wp-content\/uploads\/2023\/08\/logo-cempr.png","width":302,"height":216,"caption":"CEMPR Digital Agencia de Relaciones Públicas"},"image":{"@id":"https:\/\/cempr.mx\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/cempr.mx\/#\/schema\/person\/3c4147d430f7592ad7a87f1aafd42ec6","name":"jaime","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4faa43b930233da82cfc682ffa81acbe5f437e07edf6e8aa1e4dfdcfce39876b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4faa43b930233da82cfc682ffa81acbe5f437e07edf6e8aa1e4dfdcfce39876b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4faa43b930233da82cfc682ffa81acbe5f437e07edf6e8aa1e4dfdcfce39876b?s=96&d=mm&r=g","caption":"jaime"},"url":"https:\/\/cempr.mx\/en\/author\/jaime\/"}]}},"_links":{"self":[{"href":"https:\/\/cempr.mx\/en\/wp-json\/wp\/v2\/posts\/2231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cempr.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cempr.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cempr.mx\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cempr.mx\/en\/wp-json\/wp\/v2\/comments?post=2231"}],"version-history":[{"count":1,"href":"https:\/\/cempr.mx\/en\/wp-json\/wp\/v2\/posts\/2231\/revisions"}],"predecessor-version":[{"id":2232,"href":"https:\/\/cempr.mx\/en\/wp-json\/wp\/v2\/posts\/2231\/revisions\/2232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cempr.mx\/en\/wp-json\/wp\/v2\/media\/2233"}],"wp:attachment":[{"href":"https:\/\/cempr.mx\/en\/wp-json\/wp\/v2\/media?parent=2231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cempr.mx\/en\/wp-json\/wp\/v2\/categories?post=2231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cempr.mx\/en\/wp-json\/wp\/v2\/tags?post=2231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}